Wednesday, August 31, 2011

Irene’s powerful winds blow sales to

The lighting gear retailer boosts sales with hurricane-themed e-mail blasts.

Thanks to Hurricane Irene, EBulb Inc., which operates the e-commerce site, had one of the most interesting weeks in the 21-year-history of the company.

First came hundreds of pounds of sand dumped as protection around the retailer’s Long Island City, NY, offices. Then employees moved computers in anticipation of flooding, followed by extra wireless hotspots and remotely stored software to help the company keep operating as the storm spun its way along the northeastern coast, says Corey Ilan Frons, BulbAmerica’s chief marketing officer.

But that was nothing compared to the hurricane-related e-mail marketing campaign that has led to a spike a transactions for the bulb and lighting gear retailer over the past few days.

The first e-mail went out Friday to the retailer’s list of some 73,000 consumers. Underneath the BulbAmerica logo and its customer service number the e-mail message displayed the headline “Hurricane Irene Big Sale” hanging above blue water with fang-live waves. The retailer invited consumers to save 10% on purchases—the 10 was designed to look like a weather-map representation of a hurricane—plus a free shipping offer and a promo code, along with the e-commerce site address.

On Monday followed a second e-mail marketing message, this one labeled the “After Hurricane Sale,” with a call to consumers to replace their damaged bulbs at 10% off and with free shipping; BulbAmerica also offers same-day shipping for an extra $6 to $7, Frons says. The design on this message involved yellow tape similar to the kind police string around crime scenes or disaster sites.

BulbAmerica usually processes between 75 and 125 transactions per day, Frons says. Between Friday and Monday, transactions increased 46%, he says. “Yesterday was probably the highest number of transactions for us ever,” he says. “People were scared they would lose lighting and bulbs, so they spent.”

Source of this article: Internet Retailer

Thursday, August 25, 2011

You can start $aving money immediately by simply Switching to Compact Fluorescent bulbs?

New Studies! - How LEDs can prevent cancer?
Fact: You can start $aving money immediately by simply Switching to Compact Fluorescent bulbs?

We might not realize it, but we are literally wasting millions of dollars in energy costs daily. Yes, every single day. The main reason isn't inefficient air conditioners or old appliances either. The real problem remains in our everyday light bulbs. For most of us in the US, the bulbs we currently use are simply obsolete.

In fact, studies have shown that a compact fluorescent light bulb can save as much as 75% of the electricity provided by a single incandescent light bulb and last about 10 times as long. Not taking a few minutes to hop online and quickly place an order to upgrade your bulbs is costing you at this very moment (if the room is lit with antique incandescent bulbs).

While some people might argue that the price of the light bulb doesn't warrant the overall switch, take the following into consideration:
A standard 100 watt incandescent light bulb can cost around a $1 to buy. During the lifetime of the 100 watt bulb you will be spending about $8 for only 750 hours of illumination.


A standard 20 watt compact fluorescent light bulb that provides virtually the same illumination will cost about $8 to operate during its lifetime of up to 10,000 hours. This means that compact fluorescent light bulbs will reduce waste (you will not be replacing bulbs as often) and lower the overall cost of ownership when compared to any standard incandescent light bulb.

It is very important to also understand that these compact fluorescent bulbs come in all the standard sizes. This means there will be no need to hunt down a special base for each of these lights as they can be universally swapped with ease. Simply unscrew the old incandescent bulb and replace it with a new compact fluorescent bulb to start saving money in an instant.

Another benefit to keep in mind during your bulb replacement is that there is a great reduction in heat that is given off by compact fluorescent light bulbs. This means that the areas where the old incandescent bulbs were used will not heat up nearly as much. With the new compact fluorescent bulbs in place you can also expect to lower your summer cooling bills down which will save additional money. This is an easy fix for individuals in warm areas that are looking to curb their summer cooling bills.

There is nothing quite as effective as the compact fluorescent light bulb for creating an inexpensive and bright lighting source. Those looking to take advantage of this bulb should be sure to focus on bulbs with a lower wattage, since the amount of light given off will be very comparable to some of the higher watt alternatives.

Thanks to the compact fluorescent bulb everyone can now make this incredibly simple and environmentally conscious decision. Begin to upgrade your old obsolete bulbs in minutes and enjoy having a more efficient, green, and earth friendly alternative for your all of your lighting needs.

Make the Change to Compact Fluorescent Today and Save

Thursday, August 11, 2011

How LEDs can prevent cancer?

New Studies! - How LEDs can prevent cancer?New Studies!

How LED Bulbs lights can prevent cancer?

When it comes to energy saving lighting options there are two families of light bulbs available to consumers: compact fluorescent (CFL) and LED. There are many criteria consumers can use to inform their decision to go with either one. Recent research , however, suggests health implications of CFL bulbs. One health concern related to CFL bulbs is well established. CFL produce visible light by first creating ultraviolet light. This ultraviolet light becomes visible once it passes through the white phosphor coating on the inside of the bulb, which re-radiates the light and makes it visible. Some residual ultraviolet light is common, however. UV light exposure has been associated with damaging collagen fibers in skin, accelerating the appearance of skin aging. Exposure to large amounts of UV light, or long-term exposure, is also believed to increase the risk of skin cancer.

Recently, researchers in Germany have established another possible connection between Halogen and CFL light sources to cancer. According to the International Business Times, these German researchers found that cancer causing chemicals such as styrene, phenol, and naphthalene were released in a steam form following their being turned on. This research does not indicate that CFL bulbs cause cancer, however it may suggest that they may increase the risk of cancer. Certain factors such as the ventilation of the space where these bulbs are used and the duration of their use likely mediate the amount of chemical released. Furthermore, CFL light sources use trace amounts of mercury, a neurotoxin, and present a hazard if the bulb is not disposed of properly.

What does this research mean for consumers who want environmentally friendly lighting? It means that CFLs are a reliable and inexpensive means of environmentally friendly source of lighting, however they may contribute harmful carcinogenic (cancer causing) factors to the space they illuminate. LED light sources do not contribute any of the hazards CFL bulbs do. They do not produce ultraviolet light nor do they release toxic chemicals into the immediate environment surrounding the light source. What should consumers do who are already using CFLs? First, they should not panic. The mercury and other toxic chemicals in CFLs are present in very small quantities that pose no immediate concern. If concerned, consumers should ensure their space is well ventilated and use their CFL bulbs only when necessary. They should also consider replacing them with LEDs in the future, not only because they are non-toxic, but also because they are longer lasting and more efficient.

Change your home light bulbs to a safer LED environment

LED Bulbs